In less than 30 days from launch, Apex Legends had pulled in over 50 Million players, and has been referred to as one of the “greatest game launches” of all time.
I’m so overwhelmed right now, @PlayApex broke a million unique players in under 8 hours. ❤️❤️❤️
— Vince Zampella (@VinceZampella) February 5, 2019
Tween from CEO of Respawn Games, creator of Apex Legends.
The launch was so big that mainstream media took notice.
‘Apex Legends’ Shatters ‘Fortnite’
‘Apex Legends’ Just Hit 50 Million Players
Apex Legends passes 50m Players in a Month
But how did they do it?
On the day Apex launched, some of the world’s most popular streamers, including Shroud, Ninja, and DrDisrespect, streamed it, helping the game to generate 1.6 million live viewers on day one. By the next day that number had quadrupled.